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May 2015

Monthly Archives

Good Things Don’t Happen by Accident

As an entrepreneur, my highest priority is to meet my customer’s expectations spot on. When they open the box containing the items they ordered I want them to see exactly what they expected to receive. Their reaction should simply be, “This is what I ordered”.

When the final result of a process is what was expected, many things had to happen on purpose with little chance of deviation. Stated in reverse, if anything is left to chance in a process it is virtually guaranteed that something will go wrong.

This process of getting things right requires foreknowledge of the possible pitfalls that lie ahead. And it takes time to learn. In my industry a common every day order can have as many as forty-five details that must be managed correctly.

So get in there and create the system to manage ALL the details. Make the good things happen on purpose.  Then, when the process is completed correctly, and you deliver a product or service done right, you get to experience the approval of a satisfied customer. This is how you build repeat business.


Custom Logo Sunglasses

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Summer is here.  Have your logo step out into the light while your customers score a nice pair of shades.


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